Women are moving more towards social media, according to this report, (http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html) women make up 55% of the twitter population, and probably more since that study was done. Social media allows women to connect with others like them, share ideas, receive support and advice in an instant. Need some help picking out a … [Read more...]
Women are in the Social Web Driver’s Seat
A report from comScore paints a clear picture of the information superhighway, and women are in the driver's seat. Statistics related to social web use show more women visit social networking sites than men (75.8% of women vs. 69.7% of men). Furthermore, women spend 30% more time on social networking sites than men do. Another interesting point from the study reveals that … [Read more...]