Guest Post by Sherrell Dorsey (Learn more about Sherrell at the end of this post)
In the current economy, we have all seen companies of all sizes announcing layoffs and budget cuts. People are spending less and finding new ways to cut their expenses. As a business owner you may have already begun to cut your marketing budget, and although it is a great way to reduce expenses, it could be one of the worst things you can do for your business. My solution: reuse and recycle your old marketing materials and reduce your risks by maximizing your marketing dollars.
One of the greatest documents you can ever have for your business is a press release. Your press release is an essential marketing tool that gives the public information about your business’ products, services, management changes and other newsworthy information. With this release you can send information to the media who in turn may be interested in sharing it with their readers, visitors, listeners and viewers. One press release sent to the media can potentially generate exposure to millions. This is great public relations for a fraction of the price of advertising.
So how do you get your press release in front of the media that could potentially promote your business for you for free? Send it through a newswire service.
My recently launched distribution service, LadyPR.com, allows women business owners and entrepreneurs the opportunity to get their products and services in front of women consumers. While there are many other newswire services in existence, LadyPR.com is the only service devoted specifically to reaching women-centered media and promoting products and services to women; a demographic that represents over 80% of consumer spending.
I have had clients distribute their previously written press releases that turned into media placements without having to reinvent any of their marketing materials. For the small fee they paid for the service, they received great results without breaking the bank.
So if you are sitting on some dynamic written material for your business, dust it off and reuse it in creative ways. Whether you distribute it through a newswire service, send it to the local businesses in your city, or share it with your customers, you can turn your old press releases into marketing gold mines.
About the Author
Sherrell Dorsey is CEO and co-founder of LadyPR.com, the only service devoted specifically to reaching women-centered media and promoting products and services to women.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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