Forbes recently published its annual list of the 100 Most Powerful Women. The list includes leaders from the political, media, entertainment, non-profit, and business worlds, including U.S Secretary of State Hillary Clinton, PepsiCo Inc. Chairman and CEO Indra Nooyi, and entertainer Lady Gaga.
It’s safe to assume that these women have a great deal of influence in their respective industries, but how influential are they online? That’s exactly what Klout, a company that measures the online influence of people across the web, wanted to know. Using the company’s tools, it released its own list of The Forbes’ Most Powerful Women with Klout.
While the Forbes list was topped by German Chancellor Angela Merkel, Hillary Clinton, and Brazillian President Dilma Rousseff, those weren’t the same women who came out on top of Klout’s list of online influencers. Instead, the top three online influencers are Lady Gaga, Ellen Degeneres, and Arianna Huffington of The Huffington Post and AOL.
You can compare the two lists by following the links above. Regardless of who comes out on top of the Klout list, it’s good to see women making inroads in gaining a voice in business, politics, and media thanks to the tools of the social web.
What do you think of the Forbes vs. Klout lists? Leave a comment and share your thoughts.
Image: Flickr
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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