Affiliate marketing is extremely popular these days and can be a great way to get your brand, products, and services in front of wider audiences and drive conversions via leads and sales.
In simplest terms, affiliate marketing involves paying a commission to people or entities who agree to be your affiliates. Those affiliates promote your company, brand, or products to their own audiences using individual affiliate codes to track conversions. When a predetermined action is completed and is tracked to an affiliate code, that affiliate is paid an amount identified in the affiliate agreement. Affiliate programs can be started by businesses of all sizes thanks to sites like Commission Junction, ShareASale and E-junkie.
To help you decide whether or not affiliate marketing is right for your business, take a look at the infographic from Prestige Marketing below. Just click to view it at the source where you can view it at full size.
The Benefits of Affiliate Marketing [Infographic]
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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