Post by Veronica Eyenga, contributing Women On Business writer
Business can change instantly and, in today’s economy, it is extremely important that you’re prepared for anything. However, not all business takes place in the here and now, looking toward the future counts for something too. Preparedness for the long-term is an ever increasing trend among business leaders.
So, how can you begin to adopt a more far-sighted philosophy in your business?
Believe in innovation.
These days, consumers are seeking cheaper, more cost effective solutions. Because of this, companies must rise to the challenge with a constant flow of innovative, value-centric offerings.
Look at emerging economies.
Emerging markets, like China, are already growing by leaps and bounds. Studying, and employing, the methods making them successful may boost your business in the long run.
Do good in your community.
Companies that give back to their communities and cooperatively work to build a better world are steadily gaining market share.
Instead of focusing solely on the short term, it’s time for business leaders to start looking toward the future and creating a business climate that works for the long-term.
What steps have you taken to start focusing on the long-term?
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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