What if I told you there is an easy way to get your messages in front of people who want to hear from you? What if there was a way to not just get your messages in front of these people but also track how they engage with your messages, which messages drive them to take action, and which messages they share with other people? Email marketing is the way to do it.
As an entrepreneur or marketer, your success lies very much in what you can control, and one of the most valuable and powerful things you own and control is your email marketing list. The growing acceptance of permission-based email marketing has turned what was once considered a spammer’s tactic into a core marketing strategy for businesses of all sizes.
You can harness the power of your email marketing list to grow your business, and my new book, Ultimate Guide to Email Marketing for Business, shows you exactly how to do it. From attracting subscribers to converting them into buying customers and vocal brand advocates, you’ll discover the techniques that email marketing professionals use to derive positive results from permission-based email marketing.
What You’ll Learn in the Ultimate Guide to Email Marketing
The book begins by introducing you to some basics that are essential to understand if you’re going to truly leverage the power of email marketing. Most important, you’ll learn what a “marketing funnel” is and how to create funnels that lead to conversions, which can be sales or any other type of conversion action you want your subscribers to complete. You’ll learn about the laws and deliverability rules you must follow to ensure people receive your messages, and you’ll discover a variety of tools to hep you along the way.
Once you understand the basics, you’ll learn techniques to grow your subscriber list, such as making your opt-in form easily accessible and using free content to encourage people to subscribe. With your list actively growing through the lead generation techniques discussed in the book, you’ll next learn the steps to develop conversion funnels that drive people to take the specific actions, such as making a purchase, signing up for a webinar, or any other action you want them to take. In addition, you’ll be introduced to list segmentation techniques so you can ensure the right people get the right messages from you at the right times. After all, that’s how you boost conversions.
When you have one or more conversion funnels in place, you’ll learn how to automate some of your email marketing processes to save time and keep your subscribers engaged with your brand. Of course, an email marketing plan is only as good as the results it generates, so you’ll also be introduced to some key metrics you should use to analyze performance, as well as popular methods for testing your messages and improving your results.
Finally, you’ll get a complete collection of resources and swipe files, which are files you can simply copy and paste to create your own campaigns and materials, so you can start immediately implementing everything you learn in this book.
The Results You’ll Get with the Ultimate Guide to Email Marketing
If you follow the rules of email marketing, attract the right target audiences, and send those people relevant messages, your efforts will pay off in the form of increased brand awareness, word-of-mouth marketing, brand loyalty, and sales. The best part about email marketing is that it doesn’t have to be expensive. By leveraging the free and affordable tools available to you today, you can develop an email marketing plan that will deliver positive results for your business.
Ready to learn how to get started with email marketing or improve the results of your email marketing efforts? Get your copy of the Ultimate Guide to Email Marketing for Business! It’s available in print and digital format through all online and offline sellers, including Amazon, Barnes & Noble, iBooks, and more.
The content in this post was adapted from Ultimate Guide to Email Marketing for Business.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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