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Putting together an effective marketing campaign that generates a high return on investment is a struggle for many business owners. But it doesn’t always have to be like that.
Often, the best marketing campaigns are generated by analyzing the data you have. From bad campaigns to your most successful attempts, it’s important to dive deep into your data and figure out what really makes your customers part with their cash. Using this data improves operational efficiencies, which in the long-term, will save you money and boost your revenue.
In this guide, we’ve shared how you can get started with scrutinizing your analytics, along with the benefits of using the data to enhance your marketing strategy:
What is WiFi Analytics?
The simplest way to use data for your marketing efforts is to analyze your WiFi analytics. Considering that many customers automatically connect to some form of guest WiFi when they’re visiting a business’ premises, it’s a fantastic way to discover your current client base.
Similar to website analytics, your business’ WiFi network collects data about your customers. This can give you the opportunity to learn more about their buying habits, as well as view real-time stats on how many people use your WiFi — and how many return.
WiFi analytics provides you with real time graphs of your business’ customers. This data can then be used to market your brand and boost the success of your campaigns.
How to Get Started
Any business, from small shops and cafes to larger venues like arenas and stadiums, can benefit from using WiFi analytics. All you need to do is create a WiFi hotspot that can be used within your premises and offer this service to your customers.
Customers wishing to use your guest WiFi network have the option of joining by handing over their social profile details, email address, or phone number. Once you’ve collected this data, you’ve got a list of people who have opted-in to view your marketing campaigns. This is a great option for stadium WiFi users who want to be kept in-the-loop for upcoming events.
Marketing by Using WiFi Analytics
The following methods can be used to market your brand by analyzing data collected from your WiFi for businesses:
Using Customer Identification
The easiest way to use your WiFi analytical data is to find the people who are more likely to return to your business. You can then tailor-make campaigns based on your user profiles, using techniques that have been proven to work (as these will have brought them to your business in the first place). For example, if you’re a hotel offering your guests WiFi, you can find out who stays with you often and increase your chances of incentivizing guests to come again.
This technique allows you the chance to build a long-term relationship. Offering them special discounts and rewards means your customers are more loyal. This means that they’re more likely to give you their cash as opposed to a competitor.
Using Buyer Personas
The chances are, you’ll want to constantly market your business to ensure that you’ve got an endless stream of sales. Without this strategy, you run the risk of becoming a one-time-purchase business that may not generate guaranteed, repeat revenue.
The best way to do this is to create buyer personas using the data from your WiFi for businesses. Data such as age, gender and location can all help you create this, giving you a clear target client that you can tailor your campaigns around.
For example, let’s say that your WiFi analytics show that it’s mainly females between the ages of 30 and 45 who use your service most frequently. Because this demographic has proven their interest, you could create a Facebook campaign to target them or ensure that your marketing messages would appeal to that audience.
As you can see, using WiFi analytics to market your business is an extremely valuable way to ensure that your efforts aren’t going to waste. By using your current data and creating campaigns that are tailor-made based on past success, you’ll be set for marketing success in no time at all!
