NEWS AND INSIGHTS UPDATE:
According to a study by Dow Jones VentureSource, women executives make venture-companies more successful.The report followed over 20,000 U.S.-based companies over a 15-year period to determine the effect that women leaders had on those companies.
Deborah Gage of The Wall Street Journal explains the report’s discovery:
“Companies have a greater chance of either going public, operating profitably, or being sold for more money than they’ve raised when they have females acting as founders, board members, C-level officers, vice presidents, and/or directors. At successful companies, the median proportion of female executives was 7.1%; at unsuccessful companies, 3.1%.”
Get the details: Investors Should Seek Companies With Female Executives, a New Dow Jones Reports Says via blogs.wsj.com
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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This is CLASSIC! I’ve been an ‘Entrepreneur’ for more than 10 years. Not too successful. My wife starts a business (Not a Venture Business but still) and in less than a year she does way better than me. Ha ha. I love her to death. Women can do anything!! This was a great post. Thanks.