According to the data in a new infographic from Email Monks, 58% of email marketing message recipients will be able to view videos that you include in your campaigns without leaving their email programs. The other 42% will see a static image and have to click-through to watch the video online.
Data from Wistia and Video Explainers tells us that using video in email training campaigns is most effective (29%) followed by product demonstrations (22%), product promotions (19%), and customer testimonials (18%). Email Monks also suggests including walk-through videos, personal thank you videos, and even educational series videos in your email marketing campaigns.
To make your email marketing campaigns that include videos even better, Email Monks offers the following tips:
- Include the word video in your email subject line.
- Encourage sharing by including social and email sharing buttons.
- Segment recipients that have previously watched videos or opened emails that included videos.
- Turn off auto-sound in your video.
- Explain why the video adds value in the email text.
- Test your email message and make sure the video player buttons are visible and the video plays properly.
- Include a static image to display for recipients who cannot play your video directly within their email and a clear link to watch the video online.
You can see all of the data and additional tips in the infographic below.
Source: Video Email Infographic
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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