Last week I started a “Virtual Blog Tour” to promote my new eBook, Whale Hunting Women: How Women Do Big Deals (Volume I).
Nikki Leigh is the inventor/promoter of Virtual Blog Tours, which is the digital equivalent of an author’s book tour-only cheaper, easier, and broader. It consists of visiting other people’s blogs on a carefully crafted schedule. The blogger may use your guest post, or conduct an interview with you, review your book or event, record a podcast, and/or feature you as a radio guest. There is about a month of preparation in which Nikki makes all arrangements for the visits and you write guest posts and respond to interview questions.
If you want to promote a book, a training course, a webinar, an event, a new product, new website, etc.-a virtual blog tour is worth considering.
After the first week, I am getting some traction with cross-posts and search engine hits. Traffic to my blog and website is increasing daily, and subscriptions to my newsletter have picked up. So that’s my report on Week One of the blog tour!
Whale Hunting Women is about how women do big deals in business and in their communities. In my experiences with Whale Hunting clients, women-owned or women-managed companies have been particularly successful in implementing this team-based, collaborative process for greater success in selling bigger deals to bigger customers. This book analyzes their success and offers guidelines to readers. There is a dual focus: one, how women can build on their natural talents for whale hunting; two, how women can overcome some of the challenges or fears that sometimes keep us from going after bigger things.
Here’s an excerpted chapter called “Hanging from your Own Rope, ” a discussion of how we sometimes commoditize ourselves without realizing it. Have you ever done that? How do you convince yourself that you can go after bigger sales with bigger customers?
More about Whale Hunting Women. Follow Barbara on Twitter.
