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Marketing can be considered the lifeblood of any business. You need to market your products and services, otherwise, you won’t get any customers. However, you also need to decide where to market.
There are a number of viable options, depending on what you’re selling. For example, you can advertise locally, or you can go online and encourage existing customers using or wearing your products, to post photos of themselves on Instagram and other social media.
The more avenues you try to cover, the more difficult it becomes. In short, you’ll be struggling to stay on top of the marketing needs of the business and certainly won’t have time to run your company.
What Is Marketing Automation?
It’s using technology to help solve the above marketing problem. Many processes can be automated to make the marketing process simpler. You can also integrate marketing tactics with your customer database, helping to target customers with relevant information.
All these automated processes reduce the time you spend marketing while improving the effectiveness of your campaigns. Marketing automation allows you to focus on running the business while the marketing practically takes care of itself.
There are many benefits to automated marketing, but you should note that it still needs to be monitored and directed. The best way of doing this is to use an outside adwords agency that will look after all the details for you and focus on delivering results.
There are several marketing automation processes you should be aware of:
Email Marketing
This type of automation allows you to create schedules that send specific emails. For example, a sign-up email is created when someone creates an account. Two days later another email welcomes them and draws their attention to a specific offer.
They will continue to get emails as long as they trigger them. Triggers can be logging into the account, viewing certain products, and so on. The aim is to keep them thinking of you and using you.
Landing Page
Marketing automation allows you to create multiple landing pages where visitors can see relevant information and easily click through to buy. It keeps the process relevant and simple. This increases the likelihood of a visitor becoming a customer.
Dynamic Content
Dynamic content is generally emails that are automated and vary depending on who will be reading it. In effect, you’re creating a persona email for each of your customers but without the time taken to actually write personal emails.
Using automated marketing brings several benefits:
Speed and Efficiency
When marketing steps are merged with customer databases, you get an efficient automation process. The aim is to allow you to send emails via one or two clicks. These emails can be targeted at specific people according to their interests. It’s fast and effective.
Performance Standards
When you automate the process, you’ll find it’s a lot easier to assess performance via key performance indicators (KPIs). Simply set the parameters and discover how many people respond to specific leads or what areas of your campaign are having the best effects.
This automated process allows you to tweak your marketing investments and get better results.
