There are many great reasons why a business should hold an event. The most obvious reason for your business to hold an event is that it will bring in more money than selling an e-book or other product on your website. It will also take less time.
An Ebook Example
For example, let’s say that you write an e-book based on the content that you currently have on your website or blog. You then pay a virtual assistant to put the e-book together or you choose to put it together yourself. Either way, you are paying for the time. Next, you have to edit the e-book and then adjust the formatting so it looks good. All of these steps take time and can cost you money.
Events Bring in More Money for Less Work
While I do believe that anyone who is expanding their business into products does need an e-book, the effort doesn’t stop there. Once you create an e-book, it is a good idea to expand the opportunity by holding a business event. After all, those events will bring in a lot more money for a lot less work.
There are many different types of events that you can hold so get creative. Giving a webinar is one way to sell your products. You can provide the webinar for free and then sell your e-book at the end. You can also charge a fee to attend the webinar.
Seminars are also great events that do not take a lot of planning, but can earn a decent amount of money for your business.
Do you hold business events? Leave a comment and share your thoughts and advice for other business women.
Silvia Pellegrini
Silvia Pellegrini is an entrepreneur, event consultant, author, mentor, event manager, founder and managing director of Silvia Pellegrini Consultancy (www.silviapellegrini.co.uk). SP Consultancy is located in the heart of London, yet her consultancy and event planning enjoys an international reputation.
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