Becoming the Media & Reaching the Most Elusive
Have you been staring at that list you made of Powerful Connections to keep in touch with, trying to figure out how you should reach out to them next? (See last Tuesday’s blog for a refresher on who your Powerful Connections are)
Do you need a new and unique way to connect with them?
Become the media. One great way to connect with those on your Powerful Connections list is by “becoming the media.” Members of the media interview others, write articles, and host radio and TV shows.
Want to hear the good news? You can do this too – all from your desk.
Here’s How:
Today, thanks to the magic of social networking, you don’t have to be a trained media professional to interview those with whom you’d like to connect. Use a web-based company called Blog Talk Radio (www.blogtalkradio.com) that anyone can use easily (and for free). Basically, it allows you to host your own real, professional, and very awesome radio show. You can link to your shows from your website, people can listen online live or archived, and they can even download your show to their iPods! The key is, you can use this medium to reach out to people on your Powerful Connections list. Just call them up (or email them) and ask if they would let you interview them about their successes.
Want to create your own series of video interviews with your Powerful Connections? Set up a webcam on your computer, and through Skype (www.Skype.com) and an onscreen recording program like Jing (www.jingproject.com) you can easily perform video interviews with your Powerful Connections around the world (without the costly phone bills)! This is a great way to get some face-to-face time with those you seek to continue to build relationships with. These videos can easily be updated to your website, blog, and YouTube channel.
You’ll find that most people will be flattered and more than happy to accept an interview. The best part is that you will have permanently opened up a previously closed door to developing a powerful connection for you! And by promoting the interview via Twitter, Facebook, and other social networking sites, you will both get a lot of exposure from fellow businesspeople as well as from potential and current clients.
Next Tuesday: Gaining Strong Advocates for You and Your Business through an Advisory Council.
Maribeth Kuzmeski
Maribeth Kuzmeski, MBA is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. She is the author of 4 books, has frequently appeared on TV and radio, and has written articles on marketing strategies for hundreds of publications including Business Week and Entrepreneur. She regularly speaks to audiences on topics relating to business development, marketing, and sales strategies. Maribeth is author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, September 2009).
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