NEWS AND INSIGHTS UPDATE:
Research by Randstad Canada identified what women and men want from employers, so recruiters can more successfully attract and retain the right talent. The results show very different priorities between male and female employees. The Network of Executive Women reported:
“Although the majority of both male and female employees in Canada say they want long-term job security from an employer, their views differ greatly when determining what makes an employer attractive. Women prefer flexible working arrangements (49% more important vs. men), accessibility (28% more important), pleasant working atmosphere (23 percent more important), competitive salary (19% more important) and good work-life balance (17% more important). Men, however, prefer financially sound companies (42% more important vs. women) with strong management (37% more important) that offer global career prospects (86% more important) and good training (17% more important).”
Does your company know what current and prospective employees really want from their employers?
More Details: Women and men assess employers differently, study finds via www.newonline.org
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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