A survey of 1,200 women business owners conducted by the Women’s Business Enterprise National Council (WBENC) discovered three interesting trends about female business owners. According to a post on WomenEntrepreneur.com by Eva Gumpel, women business owners are going green, going global and giving back to their communities (dubbed the 3 ‘G’s by Eva).
The survey found that:
- 25% of women business owners are taking their businesses to international markets.
- 71% of women business owners are actively making their companies greener (by changing their products or their company policies).
- 53% of women business owners are giving 1%-5% of their profits to philanthropic causes.
Way to go ladies!
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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